Hello fellow Mad Dogs!
We wanted to provide you with an update on everything that has been happening over the last few months so that you're up to speed on all things Mad Dogs. There's plenty of news to cover so get yourself comfortable and ready to read!
Project W21 collection
Our Project W21 collection officially launched back in September this year which marked the first big step into the new generation of the Mad Dogs brand. We are constantly evolving the vision and future of Mad Dogs to make sure we remain relevant, fashion forward and versatile.
The team spent a great deal of time designing, planning and envisioning this collection to make sure that we offer something unique and fresh, while maintaining the historical roots of our previous clothing lines from years past. Things are only going to get better from here as we develop our ideas further and continue to bring you the most pawsome clothing possible!
Collaboration: MD x Lemkus
If you have been following us for a while then you will know that we have done some pretty cool collaborations to date. Our first was with well-known comedian Schalk Bezuidenhout back in 2020 and our second with established radio DJ and music artist Kyle Brinkmann, more commonly known as Das Kapital.
Our third and most recent collaboration was in partnership with bespoke sportswear retailer Lemkus. This collection recently dropped at their official store in Cape Town and was built on the foundations of offering the younger generation a chance to experience the Mad Dogs brand. Every design and style was created from the ground up to offer something very special, unique and fun.
A brand-new item recently arrived on our store in the form of Underdogs. The ideology behind this product was to solve a market-wide problem and to offer something that was completely functional. We found that current underwear for men was purely created around the design and look rather than the everyday comfort that should be expected. We honed our entire focus onto the fit, feel and functionality of the product to create something that genuinely works. This product was also extensively tested within different environments to make sure that it could withstand the needs of the wearer.
Partnership: MD x Rescue is Life
We recently partnered with Rescue is Life, an NPO/NPC/PBO organisation that focuses on Rescue, Sterilisation, Rehabilitation & Responsible Rehoming of animals in Cape Town. We wanted to bring greater awareness to an amazing cause, and to help make a difference to those who need it most.
The synergy of the partnership between Mad Dogs Clothing and Rescue is Life forms on the foundations of what we feel most passionately about, along with the direct connection between animals and our own brand ethos. We ask all of our loyal customers to make a donation, whether it be big or small to help make a difference and contribute towards something very special.
Web platform update
You may (or may not) have noticed that our online store has undergone some fairly significant changes recently. During the month of October, we performed a major platform update to offer more features and improvements to make your shopping experience with us even more enjoyable. The new platform update features:
- Improved browsing speed and performance.
- Refined UX for easier browsing.
- Improved mobile device compatibility.
We know that shopping can be an expensive and complicated affair which is why we want to offer you a variety of payment options that best suit your needs. This is why we have decided to form an official partnership with Payflex to keep those tails wagging all the way through your purchase, even when it comes to making that big and sometimes scary last step, paying.
With Payflex, you can now purchase any Mad Dogs product(s) on our store across 4 interest-free instalments over a 6 week period. Alternatively, you can purchase your goods upfront in a safe and secure transactional environment courtesy of the Payflex payment gateway. Simply select Payflex as your payment provider during the checkout process to take advantage of this brand-new feature on our store!
Black Friday Week
As we all know, Black Friday is fast approaching at the end of this month. This year, we decided to extend the length of Black Friday and give you an even more exciting shopping experience. Starting on 19/11/21, Black Friday Week will be a whole 7 days worth of sensational savings so you that you can pick up your favourite Mad Dogs gear at some pawsome prices. Finally, Black Friday Week will end on the 26/11/21 at 23:59 (SAST) so get yourself ready for a weeks worth of retail therapy.
Summer 2021 collection
Looking ahead to the very near future, we wanted to share a little bit more information regarding our next collection, Summer 2021. This collection will be small, exclusive and offer something more than we have ever done before, arriving in December 2021. Make sure to stay tuned into our socials and subscribe to our official mailing list to keep up to date on announcements.