So you're probably wondering what the [RED] Collection is, so we're here to tell you exactly that. Being an ethical brand is one of our many missions as a business so creating initiatives and being a part of the community is extremely important to us. The [RED] Collection aims to help with the support of organizations that fight the battle against HIV/AIDS.
This disease has become a big problem within South Africa in recent years and we want to help as much as we can tackle to this problem. South Africa actually has the highest rate of the disease globally which is a major concern. Fighting this disease requires a combined effort of forces, including you, to overcome it.
When you purchase any of our [RED] Collection items from our store, we will make a donation from the sale of those products to a chosen charity. We even give you the option of which charity you would like to support within this category. This is not about us, this is about helping those who need it and we cannot do it without your help.
Overall, this initiative is one of the many ways we can make a difference for the community and those around us who need the help. We are extremely grateful for those who have contributed already and we want to continue this movement for as long as we can.
You can shop our [RED] Collection here.