We recently announced our official collaboration with the well-known animal rescue organisation, TEARS via social media and other communication channels. The aim of this partnership was to pilot a unique, fun, and interesting concept while benefitting those in need.

This project was kept private from the public for some time in order to bring an element of surprise to the official announcement and enhance the initial impact of the campaign. The foundation of the design was to create a simple, yet striking cross-over between the TEARS brand, and the unmistakable Mad Dogs brand identity.

The ‘collection’ is comprised of a single item, showcasing the Classic Jersey (v2) which has been exclusively customised for this particular project. This item has been produced in limited quantities to not only pilot the concept but also to create an element of exclusivity as well. All the profits made from this project will be used to aid the efforts of TEARS.

If you want to view and get your paws on this limited-edition item, visit www.tears.org.za and head over to the shop menu of the website, then navigate to the merchandise section of the shop, or simply click this link. We look forward to creating similar projects in the future with TEARS and other organisations.