Creating change, one garment at a time.
Sustainable & ethical
Our clothing embodies slow fashion.
High quality & natural
We use natural and superior materials.
Locally made & produced
Our products are made in South Africa.
Functionality, style & change.
We take great pride in the products that we create which is why we have focused on using only the best materials to create clothing for change. We aim to limit the impact of overconsumption by producing clothing that uses sustainable materials which reduce the environmental impact of fast fashion. Our products also offer functionality to fit into your everyday life. Mad Dogs Clothing has built a legacy and reputation over the last 29 years which is something that remains at the heart of what we do and what we want to achieve. All of our products are locally manufactured and produced in South Africa.
We use natural cotton as a base material for almost all of our products and has been a core pillar of our brand since our establishment in the 90s'. Cotton provides a number of unique benefits compared to other synthetic materials and continues to be a key component in the movement away from fast fashion and overconsumption.
Benefits of cotton:
Cotton is hypoallergenic, meaning that it is soft on sensitive skin. It is a 100% natural material and contains no artificial blends, also known as synthetics.
Durability has been a core pillar behind our products since 1993. Cotton is a very sturdy material, meaning that your items will have a longer lifespan and contribute towards a smaller impact on the environment overall. It also provides a high quality and premium feel to the touch.
Ventilation is a major benefit when it comes to using cotton as a base material for clothing. Cotton will aid the regulation of heat from the body since it is both light and breathable.
As much as cotton provides ventilation, which is great for Summer, it is also efficient in retaining heat which can be changed within the fabric composition.
We know taking care of the things you love is important to you, so why should it be any different when it comes to your clothes? We have compiled a basic care guide so that your gear can last longer and look better than ever!
Our story & mission
Established in 1993 at Greenmarket Square, Cape Town, Mad Dogs Clothing quickly became a nationally recognised brand that offered something for everybody and created a special connection with everyone who now has their own unique story to share.