About Us
Our Story
Established in Cape Town, South Africa in 1993, Mad Dogs Clothing became a nationally recognised clothing brand that presented versatility, and individuality which has created a special connection with everyone who now has their own unique story to share. Most well known for our all over prints, creative designs, comfort and quality, the Mad Dogs brand identity is truly distinctive. Over 30 years later, our brand has evolved into a national clothing culture.
Our Mission
We aim to offer unique, comfortable, durable, locally produced clothing that fits into your everyday life, along with distinct and fun design that follows our long standing heritage. We emphasise sustainability, quality and the promotion of local business within every manufactured product. In our current world of overconsumption, we aim to create products that make a change for the better.
Our History
Explore a short historical timeline of the Mad Dogs Clothing brand.
1993
Established
After the foundational years of selling on a small scale, Mad Dogs was officially established in 1993 as an independent and registered business.
2000
Expansion
After finding success as a small business, Mad Dogs expanded into a franchise brand, which grew to over 40 stores across South Africa.
2018
Reborn
The brand was taken under new ownership in 2018, which marked a significant shift towards a modern online business within the e-commerce sector.