Established in Cape Town, South Africa in 1993, Mad Dogs Clothing became a nationally recognised clothing brand that presented versatility, and individuality which has created a special connection with everyone who now has their own unique story to share. Most well known for our all over prints, creative designs, comfort and quality, the Mad Dogs brand identity is truly distinctive. Over 30 years later, our brand has evolved into a national clothing culture.

We aim to offer unique, comfortable, durable, locally produced clothing that fits into your everyday life, along with distinct and fun design that follows our long standing heritage. We emphasise sustainability, quality and the promotion of local business within every manufactured product. In our current world of overconsumption, we aim to create products that make a change for the better.

Our clothes are both sustainable and ethical by focusing on durability and quality. They are designed to last much longer than traditional fast fashion clothing and extend the life span of having to buy new items in a shorter amount of time. Over a longer period, we use less natural resources in the production process to create what we call an ethical and responsible carbon pawprint.

In our current world of overconsumption, the quality of clothing products has declined substantially in order to maximise the opportunity of the fast fashion movement. At Mad Dogs, we make sure to create clothing that doesn’t sacrifice quality so that our products not only last longer, but feel better as well. This is achieved by using superior materials in all of our products with little to no use of artificial blends.

Our products are crafted to be versatile not only with their intended functionality but also in relation to who they are designed for. Most clothing brands categorise their products by gender but we like to do things differently. Our products are made as unisex items, allowing them to be worn by any identity.

Every component of the Mad Dogs company and products is sourced and produced locally in South Africa which has been a unique element of our business since 1993. We strive to support local business and job opportunities for a greater and more established economic environment.