Our next official collaboration has just landed. This time we are going to be working with Kyle Brinkmann, known to most as Das Kapital. Much like our latest partner, Schalkie Bez, Kyle has had a passion for our brand since a young age and wanted to create a clothing range that expresses the memories of his childhood in the best way possible.
"When I think back on the clothing of my childhood, Mad Dogs is one of the first brands to come to mind."
These kind of partnership projects serve a very specific purpose, which is to create something that will have an impact on the people who have had a special relationship with us over the years. Kyle has a very clear vision of recreating something classic, unique and truly nostalgic with us.
Here's what he had to say about that vision, "I remember the comfort, the matching sets, the quirky packaging, and a playful unified design language tying it all together. In building this project with Mad Dogs, I have realised those memories aren’t just my own – they’re a shared experience with so many others from all over South Africa who grew up with Mad Dogs in the early 90s – a brand for everyone, from all walks of life, in a time where we needed it most.
After almost 30 years, I feel it’s time to retell those shared stories of adventure, excitement, comfort and community, for a new generation. Together, Mad Dogs and I have begun to reimagine the cuts, styles and colours that highlighted the early years of the brand, with subtle touches that speak to the “now”. This first collection - Mad Dogs x Das Kapital “Capsule v1.0” - is the beginning of a new story, for us, and for everyone."
We are extremely excited to bring something truly pawsome to our online store soon! Additonal details and information will be released over the coming weeks, so make sure you stay tuned into our social channels, website and your mailbox if you're a subscriber on our mailing list!
Mad Dogs Team