The Mad Dogs brand presents a strong and unique value proposition in a saturated global fashion market which is encapsuled by our products. We emphasize quality and durability as key elements of our products to not only promote sustainability but also personify the slow fashion movement. The aim is to reduce overconsumption within the fashion industry and have an overall positive impact on the environment which has become an increasingly important factor. Our products are also designed to be versatile, not only in terms of their functionality but also with regard to who they are designed for. Most brands categorise their products by gender but we like to do things differently. Mad Dogs products are created as unisex items, allowing them to be worn by anybody, regardless of their identity.
Our clothes are both sustainable and ethical by focusing on durability and quality. They are designed to last much longer than traditional fast fashion clothing and extend the life span of having to buy new items in a shorter amount of time. Over a longer period, we use less natural resources in the production process to create what we call an ethical and responsible carbon pawprint.
In our current world of overconsumption, the quality of clothing products has declined substantially in order to maximise the opportunity of the fast fashion movement. At Mad Dogs, we make sure to create clothing that doesn’t sacrifice quality so that our products not only last longer, but feel better as well. This is achieved by using superior materials in all of our products with little to no use of artificial blends.
Our products are designed to be versatile not only with their intended functionality but also in relation to who they are designed for. Most clothing brands categorise their products by gender but we like to do things differently. Our products are made as unisex items, allowing them to be worn by any identity.
Every component of the Mad Dogs company and products is sourced and produced locally in South Africa which has been a unique element of our business since 1993. We strive to support local business and job opportunities for a greater and more established economic environment.