We have recently announced our official collaboration with the one and only, Schalk Bezuidenhout. Now that the news is out in the open, we wanted to give you a background story behind this collaboration and what makes it very unique.
The Mad Dogs brand has existed for a long time, 27 years to be exact. Over that time it has been a collective part of many peoples childhoods and lives, including that of Schalk.
"I don't think there's a single picture of me in pre-school where I am not wearing Mad Dogs clothing."
For us, creating this kind of collaboration is about empowering a connection with certain individuals who can share their story, their passion for our brand, and help bring something to life. The aim is to create something real, something relatable.
For Schalk, he wanted to recreate something based on the memories of his childhood and offer this special opportunity to those who share his experiences and passion for Mad Dogs Clothing.
"For the people of my generation, Mad Dogs is pure nostalgia. It's as simple as that."
We worked closely with Schalk to develop a design and style that he feels embodies these memories perfectly. As a brand, we wanted to give him the tools to express his passion as best as possible.
"Mad Dogs perfectly captures growing up in the 90's and I wanted to recreate this with their help."
This project was a special opportunity for us, and we hope to continue these projects going forward in the future in order to help establish greater connections with all our followers and fans throughout the years.
The collection itself will be limited edition, meaning that only a certain amount of units will be made which will make this line of clothing even more unique and special for those who are lucky enough to own them.
Over the coming days and weeks, we will be making additional announcements related to this project and disclose more details related to the products and release date on our store for you to order.